FAQ - Listings - Part 1

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What is Listings, and how can this tool benefit my business? Questions like these and many more, you will find the answers here.

QUESTION  ANSWER 
What is Listings? Listings enable shops, restaurants, doctors, gas stations, museums, hospitals, and every other local business or public institution to automatically optimize their online presence for local searches.

Using Listings, you ensure that your business will be found as quickly and most frequently as possible when users search for directions, opening hours, reviews, recommendations, or events. 
   
How does Listings work? Under the Listings tab, all of your location data is stored and managed in the cloud. You can simply add, edit or remove data of your physical location. By saving the data we'll automatically update your business information and share it across all (online) platforms. 

Since Listings is cloud-based, the data is always up-to-date and accessible anywhere, anytime. That's how simple Listings is today.
   
Is my company's, my client's, and all location data securely and confidentially stored? All non-public and company-related data concerning your company and all of your business locations and branches are hosted exclusively on Dutch and German data centers of our partner True Matrix 1&1 Internet, which are subject to the strict Dutch and German data security requirements and maximum privacy compliance.
   
What benefits do I get from using Listings? Listings help out supporting local businesses in getting more physical traffic. This starts with acquiring new customers through local search and ends with Managing Reviews and capturing contact details via Wi-Fi.

Listings allow you to update and manage location data out of a central platform in all channels relevant to you and your customers. This requires considerably less time and effort compared to manually entering the data for each location and platform.

With all our partners, the company and location data is synchronized daily, updated if required, and protected against manipulation by third parties. Therefore, the location information is consistent everywhere and the listing is always up-to-date. We are happy to help and advise you on how you may use Local Listing to the benefit of your business.

   
Which partners does Listings collaborate with? Listings collaborate with the major, most high-reach online channels, rating and review sites, navigation systems, apps, and social networks.
We place the client companies in as many relevant channels as possible to achieve maximum visibility.
Listings tries to upload as much data as possible. However, it ranges between platforms which data is actually accepted, based on the platform capabilities.
   
Which information will I be able to include in the listings? Address, opening hours, URL, e-mail, telephone number, keywords, company descriptions (short and long text), social media profiles, logo, photos, landscape photo, payment methods, services, languages, special events, offers, and deals.
   
Why is a local reference important for my business? Over 30% of all searches are carried out within a local context. To help your business be found by customers in your area, you should be listed with correct details on as many local channels as possible.
Most small businesses have a clear local or regional focus and, therefore, aim to appeal to people from the immediate surroundings. In addition to an excellent website, Listings is an effective means of presenting your business with always up-to-date and consistent information on the relevant portals and, thus, optimizing your business' online presence.
   
Does Listings replace search engine optimization (SEO)? Listing aims at maximizing the online visibility of your business. By listing your business with correct and consistent details on as many channels as possible, your business becomes more relevant for search engines like Google and will be found more easily. SEO involves many other measures, such as optimizing your website. But Listings perfectly complements traditional SEO and can be considered the first important step to maximizing your business' online visibility. And it is much less expensive.
   
How does Listings improve my ranking on search engines like Google? The higher the number of consistent listings a search engine identifies of your business, the more likely it is the information is evaluated as accurate, up-to-date and important. Accordingly, the search engine concludes that your business is relevant to search queries in your area. Adding the right category and keywords will improve search results and therefore traffic. In addition, you are listed in the Google-owned channels "Google My Business" and "Google Maps". This also has a positive effect on your search ranking.                                
   
I do not (yet) have a website. Do I get any benefits from Listings at all? Yes, in any case. You should still be present where your customers are looking for you because directory entries work independently of a website. Enter the address, photos, and special offers of your business or your local branch and get listed in all major online channels at the push of a button! Thus, Listings helps you to significantly increase the visibility of your business, especially if you do not have a website.
   
How do I create the location listing? You can create your business listing within a very short period of time. After signing up for the Listings service, you only need to make one entry and your location data will be distributed to the appropriate online channels. Our Support Department will help you get all information right.
If any location details ever change, or you decide to provide additional services, you are able to update your business listing yourself immediately. All data is automatically updated in each of the channels, which saves a lot of time and effort. Thanks to the enormous reach that you achieve using Listings, people searching online become aware of your business more easily and your business will appeal to more potential customers.
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