Why are reviews important?

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Online reviews are crucial for your business. Most business owners struggle with keeping their reviews on par and spend a lot of time on them. This article shows you exactly how to deal with your reviews, so you eventually earn high ratings from your guest and improved rankings on review sites.

What are reviews? 
When you’re on the lookout for a new place to eat for example, what’s the best way to find a great restaurant? Ask someone who’s been there, of course. If you don’t have someone to ask, then you can always turn to online reviews. The same is true for any other type of business of course. 

Peer reviews

It’s no secret people are highly influenced by peer reviews, especially when it comes to dining out. Even if we’re not eating at a restaurant everyday, most people will dine out multiple times in any given month. With so many restaurants competing for attention, what’s the best way to get guests through the door?

Your guests take many factors into consideration when deciding where to eat. It’s not just about how great the food tastes but how good the service is, how polite the employees are, and how well maintained the facilities are. 

The truth is, consumers are trusting advertising less and less and turning to reviews to find out what dining at a restaurant is really like.

The right ranking

There are certain rules that review sites follow in order to determine the right rank for your business.

As a rule of thumb:

  1. More reviews are better than less reviews
  2. Positive reviews are better than bad reviews
  3. Recent reviews are better than reviews from the past

Note: A restaurant was used as a type of business to portrait an example but the same is true for any type of business of course. Reviews are essential to any business and these days one mostly always checks a business reviews before visiting or purchasing from. 

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