Website Optimiser will automatically add 3 keywords that we know you are ranking for and is already sending you website traffic. We then track these keywords for you over time, in order to see how things improve.
Clicking on the pen icon will allow you to change the 3 keywords you are currently tracking.
If we have no historic data it will simply display 3 numbers in circular boxes. These are your current ranking positions, after 7 days your data will be shown in graph format as historic information becomes available.
Website rankings often relate to your website audit, if your audit score is low you can expect more volatility in the ranking results.