Website Optimizer calculates how much money you are saving by ranking organically, without paid adverts for specific keywords. This is our own algorithm which factors in the following rules:
- Average rank for keyword
- Average amount of traffic from keyword
- Average cost per click on Google Ads (Data updated monthly)
Click the magnifying glass to see a full list of keywords generating savings, over time your information will be presented on a graph to track savings as you continue to focus on search engine optimisation.