Yelp has strict rules for business accounts and profiles, and will block any accounts that do not follow these standards. If an account is blocked, the user will no longer be able to respond to their Yelp reviews.
The guidelines for business accounts include rules for names and photos. Acceptable names are the first and last name of an individual, or a first name and last initial. Company names, generic names, fake names, or titles/positions are not allowed.
Acceptable photos include clear pictures of the business representative, while blurry photos, logos, storefronts, and stock photos are not permitted. For more detailed guidelines, users can check the provided links.