There are essentially two types of structures when it comes up to Facebook Business pages, and it's important to understand them before risking to make the wrong connections. You can have a Main (Brand) Page with multiple Location pages attached to it, or you can have Individual (and independent) business pages for each location.
Structures
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Main (Brand) Page + Location Pages |
Individual Business Pages |
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| Address | The main page doesn't have an address. You cannot hide the address of your locations. | You can hide the location's address on its business page. |
| FB Store Locator | All location pages can be found via a store locator on the main page. | The business pages stand alone. |
| Page Names | All of your location pages must have the exact name as the main page. You can display additional information in () after the page name using the location descriptor in Facebook. | Your business pages can have individual names. Facebook may reject some names. |
| Connecting your FB page to our dashboard |
The Facebook connection is done once for all locations. You need to have admin rights for the main page. |
Each location must be connected to Facebook separately. You need to have admin rights for each location page. |
| Unofficial Pages | You can try to claim existing 'unofficial pages' on Facebook, which decides whether to hand over the page's admin rights to your account. | You can try to claim existing 'unofficial pages' on Facebook, which decides whether to hand over the page's admin rights to your account. |
| Duplicate Pages | Duplicate location pages cannot be merged. |
You can request 2 business pages to be merged, only if you are an admin of both business pages and they:
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| User Roles / Rights | You can create as many admin roles as you like, either for all pages on the main page or for individual locations. | You can create as many admin roles as you like for individual locations. |
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