Consistent NAP data (name, address, telephone number) in all connected directories help you to achieve a better ranking and thus more visibility on Google Maps and Search.
Beyond this basic information, the service's section help when potential visitors are searching for an indirect query. Thus, inform your visitors about the services you offer at your location. You can think of wheelchair accessible, terrace, smokers lounge, phone chargers, (valet) parking etcetera.
You can add as many keywords as you wish that describe the services offered by your business. You can also include brands that are offered at the location. Think of Nespresso, Illy Coffee, Armani, among others.
How can I do that?
- Go to your Listing's home page
- On the right-hand side, at the bottom, you will find the "Service & Brands" section
- Click on edit
- Add as many keywords as you wish, simply hit Enter to divide keywords.